Well, as hard as it may seem, especially if you are a new to this field. It’s not as daunting as it may look at first glance. How to research for a niche should be fun and not an arduous task. I assure you. My perspective will be of a beginner so to be user-friendly for all and maybe a few tips and tricks to help those with a little more experience behind them

Google has come to the party making it a lot easier to really get a grip on what people want and what they are searching for. Giving you the foot in the door to exploit the “low hanging fruit” as the term goes. I shall elaborate further on this term among other relevant elements with regard to keyword research for your niche.

Once ideas start forming they can quickly reveal niches, sometime micro niches which are great from an online marketers point of view in terms of being able monetize a field. Possibilities of website or domain names, the all important “content” or body of a website which is inclusive of blogs, links, images, back links, factual, informative details. You will learn these terms in due course. Branding becomes evident, great to create an image/credibility for niche direction in the pursuit to dominate as an authority.

Target audiences are revealed through your niche therefore creating direction. Which audience do you want to appeal to in your niche? Who do I want to HELP?

All these exceptional questions need answering.


What On Earth Are Keywords?

There are 3.75 billion people that use the Internet. Every one of them use a search engine of some sort. Google, Bing, Yahoo, with Google taking 65% of that 3.75.

A keyword is whatever the user searches for, therefore the words that are input to a search are considered “keywords”

Keyword by definition is a word used to classify, or organize digital content, or to facilitate an online search for information.


This is a great example as the search for a topic is made, google starts to give you a drop box full of great suggestions of other searches that are more popular searched terms or keywords.

Really opening the door to targeting specific keywords and or “keyword phases” is what I like to call them.

Phrases are really awesome for the fact that you can form keywords grammatically into a phrase. Therefore, giving it a human sense.

Quite often people search for “how to” do something. I know I have, I’ve lost count. These two words are great, the reason being the user wants to learn “how to” do something.


Plainly you can see the suggestion box gets very inventive with the keywords in the search bar. Meaning exciting ideas can be concocted toward brainstorming for a niche. Sentences start being formed.

Google has created suggestions that have made totally new sentences giving it more and more human sense.


The Heck Is A Niche?

A Niche is a distinct segment of a market.

This is where things get quite interesting, you get to start to mold your direction you wish to go.

So its encouraged that you take the approach to follow a passion as its deemed a little easier in the decision process, in turn you can call upon knowledge you may posses, which will help.

When pursuing a passion niches become a little easier, lets say you may be into basketball, and you want to create a website around teaching others on “how to” play the game. How bout that? There are those two words again! So you would essentially build out content/blogs for your website relating to playing the game. Being informative to topics like drills that may improve shooting, jumping, ball handling.


The niches that are considered to be in the top tier is:


  • Fitness/Weight loss
  • Health
  • Dating/Relationships
  • Pets
  • Self Improvement
  • Wealth Building Through Investment
  • Make Money On The Internet
  • Beauty Treatments
  • Gadgets and technology
  • Personal Finance

The first 4 that are listed are considered “evergreen” niches. The term “evergreen” by definition depicts, the niche is always going to be abundant with traffic that is intent on making purchases from such niche markets.

Evergreen also falls into the category of non-seasonal, but all year round which can make for exceptional starting points if recurring monthly income is what you wish to target.

A few excellent niches that I personally wish to delve into and make a passive income from with my future enterprises. Interests include Fitness, Health, MMO (Making Money Online), Gadgets and Technology. I literally can’t wait until I start building out my projects with these niches in mind.


Research Tools

Throughout the content and in future blog posts that I submit it will be apparent that I will endorse a platform called Wealthy Affiliate because I believe in it SO much, the untapped potential for budding entrepreneurs the site posses is unparalleled. There is also a Wealth Affiliate Review that I have recently written about outlining great aspects of this platform but as we move forward you will also learn more about Wealthy Affiliate or WA as I will refer to it.

That being said,

None of the information you have just learned is really going to be of no use if you don’t have a tool to use to action this research with. There are many keyword tools to choose from on the Internet. Variances in sign up prices, from completely free right through to site that offered “enterprise packages” which are for the more already established online entrepreneurs. Obviously you can make your own decision on what you want to pay or how frugal you wish to be of course. For now though basic free keyword tools will be more than sufficient for those starting out.

Here are 10 FREE Keyword Tools:

  1. Google
  2. Keywords Everywhere
  3. Authority Labs
  4. Uber Suggest
  5. Answer The Public
  6. Soovle
  7. Keyword.io
  8. Keyword Shitter2
  9. Google Trends
  10. SEO Book Keyword Tool

My personal favorite is Soovle giving you great functionality for FREE. How good is that?!. The one I use the majority of the time is Jaxxy, A tremendous tool, functionality is great. I use this in conjunction with my project building whilst using WA so I hold Jaxxy in quite high regard.

There is a plethora great tools out there, that anyone can harness their powers if they are willing to pay for it. Free accounts are fine but as you can imagine lack the capabilities comparable to a paid account. Obviously offering more usable features as the packages become more elaborate for the user and its functionality for whatever they need to cater for.


The information is depicted in this fashion:


  • AVG – The average amount of searches the keyword receives monthly
  • TRAFFIC – Visits to your website if you achieve first page of Google
  • QSR – Quoted Search Results the number of Competing Websites for the exact keyword in Google
  • KQI – Keyword Quality Indicator. Green is for ‘Great’, Yellow is for ‘OK’, Red is for ‘Poor’
  • SEO – Score based on the likelihood of ranking on the first page of Google (Score 0 – 100, Higher = better)
  • Domains – Shows .com and other relevant domain variants like .org or .net availability of purchase (.com 1st choice, others take 2nd)


As we analyze the info provided by jaxxy. It tells us great things. The keywords used tick all our boxes here especially “low lying fruit”

Low Lying Fruit

This is a great researching technique. It is called trying to aim for “low lying fruit”.

A term used to describe keywords in a topic that amounts to having great a reasonable amount of AVG or average monthly searches for this particular keyword(s), right?

Traffic has excellent numbers that could potentially be inclusive of users with “buyers intent”. This is desirable from our perspective.

QSR we really pay close attention to for the Competition, this term you will come more frequently as competition website are crucial to ranking on Google. A good guide in order to gain better passage of ranking is to target keywords that have a QSR rating of 100 or less.

Judging by the image in the above section you can see the QSR in all the keyword options are a QSR rating of 100 or less. Ideal making them perfect objectives around the niche.



The question is simple. Why mess with keywords that have competition that is saturated and over 100 QSR? This just lessens your ability to get visibility and rank on page 1 of Google.

Short answer. Ya don’t. Keep it simple, as you research further and dig further into the sentence of keywords you are targeting. Ensure that the AVG is good, as a gauge 250 searches monthly could yield between 30 – 60 Traffic monthly.

In most cases they are usually 1 competing site to 1 Traffic point but you can find a lot of exceptional keywords anyway making it that there is always some treat to find somewhere.


Keywords Are Motivation

Personally, I find that when I’m engaged in the brainstorming and keyword phase of a project that it can be incredibly motivating. The keyword research process can come up frequently as you build out your perception.

Relevance is KING is the golden rule when engaging in your process of keyword research. Everyone has their own way of doing keyword research. This is a sneak peek at a few things that I incorporate into my process. Stay relevant to your niche in your research.

Think of it as if you had a basketball website and you wanted to make an article/blog that was about “how to improve your 3 point shooting?”

You would research these types of keywords, fits the niche perfectly, makes sense in the form of a question, easy to build a blog around. So you can see when researching you are definitely having to tick a few boxes, but that is the beauty.

I have about 3 different ways I use the keyword tool when researching making it very versatile and more organized when keyword researching throughout my entire build-out process when the different aspects call for it, which I think is really cool.


For me.

This is what I get from keyword research.

The creative juices in the brain start flowing, excitement gains momentum in my ideas that I research and I suddenly get inundated with ideas on how something should look, sound, be named, content, direction and of course niche. It’s incredibly motivating because I just want to jump to it. It’s SO much FUN!

Creating things that I can potentially gain from will NEVER get old, especially when it comes to helping others gain when it comes to being an Online Internet Marketer.

So what else to do but EMBRACE the feeling, right?


Anything you may want discuss further please comment below.

If you wish to find out more about WA or any other entity that I endorse to do with WA , please comment if you want to learn more. Alternatively, you can contact me here:






  1. Hi Shan, great post. Keywords are so important when writing articles or making videos etc. You have really explained it so well here. It is such a confusing topic when starting out.

    I have used a few of those free keyword tools but I thoroughly endorse Jaaxy as you mentioned. Great tool and so easy to use,



    1. Thank you for your kind words.

      I’m glad you enjoyed the thoughts expressed. Really trying to focus on topics for people that will be of help to them that is factual and informative and in this case, keyword research. More great topics to do with creating online internet marketing presence coming in the near future.

      Stay tuned!

  2. This is a great post! I couldn’t agree more Wealthy Affiliate is a great platform for learning and building your online business. I started with them a year and a half ago and never looked back. Regarding the keyword tools, I’m using Jaxxy and am happy with it. Keep up the good work!

    1. Thank you Blank.

      You are absolutely correct.

      Such a great starting block for those wanting to learn online marketing business.

      I fully recommend anyone to use Wealthy Affiliate to create their foundation to build such ventures.

      Thank you again!

  3. Hello Shan,
    Great article you’ve put in simple words, made it easier to understand, I look for those low key words and the QSR, and the AVG traffic. I have been looking at the lower traffic of an AVG of 30-60 a month, I dont know if I should look for something lower or maybe a little bit higher.
    Thank you

    1. Thank you so much for your comment.

      These are great guidelines as to gauging a low competition keyword.
      This is a good tip for anyone keyword researching.
      Keep up the great work

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